Setting You Apart From The Rest By Enhancing Who You Are.

Personal Styling On a Whole New Level

No matter who you are or what you do, the way you dress and present yourself has a major impact on your success. Despite platitudes to the contrary, you are evaluated by your appearance, behavior, and communication – the image you project. Competition is fierce and your image can be an asset or a hindrance. Understanding the importance of image perception is key to achieving success, in all areas of life. That’s a fact.Empower your life by empowering your style. Be on the forefront of diversity and inclusion by developing an intentional personal brand image on your path of growth, self-discovery, and success.

Meet Our Founder

Catherine Kariuki

” I remember watching Catherine Kasavuli on TV. I’d tell my mom I wanted to be just like her. I liked how she dressed, spoke and carried herself. In general she looked graceful and elegant. A career in fashion is a dream I’ve harbored since I was a child. My dad was also very neat and stylish. His cologne would linger on for forever after he walked past you. He was very meticulous with his dressing. I suppose I got some of the fashion bug from him. Being a shy person, fashion helps with my confidence, and you’d be surprised at what a little sprucing up can do your general well-being. We started Image Redefined because we believe we have one life to live and we should always be our best selves. And it’s not just how you look on the outside. The inside matters too. Image Redefined is much more than a change of attire. It’s a transformation for the mind, body and soul. Plus we’re really fun people to hang around with “

You’re just three steps away from feeling confident and put together!

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What They’re Saying

I discovered Image Redefined at a time when I needed it the most "

For Jacky, a journey that started as a way to reward herself when she turned 40 led her to a path of self discovery

“I deal with passengers and the fisrt impression really matters. For me what stood out was how important it is to present yourself well. I related it to my work because passengers will judge me just by looking at me before I even serve them!”

Charity Muthoni MuriukiAviation

“As a wife & mum, i realised that sometimes we tend to forget ourselves because we are so focused on taking care of our families which ic why I decided to embark on this journey to do something for myself”

Grace WanjaReInsurance

“I came with the intention of learning and I've learnt a thing or two. For me the takeaway was the emphasis on investing in quality over quantity”

Njambi MainaAdvertising

Upcoming Events

A Woman Awakened

is an exclusive event being held to remind the modern woman of the importance of focusing and rebuilding themselves.
Balancing careers, motherhood, relationships, and other areas of life can be such a tough job. Do you feel the need to put yourself first as a woman and regain your self confidence?
This event will inspire,motivate and transform your life.